Credit Unions Top Customer Experience Poll for Third Consecutive Year
Link Credit Union Continues to Offer Best-in-Class Service for its Members
Credit unions earned the number one spot for the best customer experience in Ireland again. Link Credit Union joins 270 other credit unions across the Republic of Ireland in topping the 2017 CXi Ireland Customer Experience League Table for the third year in a row.
The CXi noted in its report that the products and services offered by credit unions are designed with the needs of their specific membership in mind, and said that credit unions were ‘the perfect example’ of organisations that ‘genuinely care’ about their members. The report also said that trust is a hugely important factor in the rankings, and that credit unions are one of Ireland’s ‘most trusted brands.’
There was a notable gap in the performance between credit unions and the banks. The highest ranking banks were Ulster Bank and AIB both coming in at 89th place.
Link Credit Union are proud to be part of a movement that is regarded so highly across the country for customer experience. We always provide the highest standard of member service, because we genuinely care about each and every one of our members. A strong bond has been forged between us and our members – a bond that is built on trust. We always put our members first and we will continue to do so.”
Commenting on the great customer service achievement by credit unions, Head of Marketing and Communications with the Irish League of Credit Unions, Emmet Oliver said:
“Our members are our number one priority and each and every credit union endeavors at all times to deliver the highest possible standard of service for them. Credit unions are different from other financial institutions, not just because we are not-for-profit, but because decisions are made at a local level, allowing credit unions a good deal of flexibility to provide services that are tailored to the individual needs of members.”