Credit unions have topped the national CXi Ireland Customer Experience league table for an incredible, unprecedented seventh consecutive year. Irish credit unions are the first organisation worldwide to win this award seven times in a row.
The Customer Experience Insight (CXi) Report is published annually by the CX Company based on a survey carried out on their behalf by Amárach Research. Over 28,000 experiences were evaluated using the CX Framework, including value, channel usage, how important employees are to the customer experience, and net promoter score (NPS) which measures the loyalty of customers to a company.
Link Credit Union are delighted to be associated with such a prestigious award. Winning the CX award for the seventh consecutive year is an amazing achievement. Link Credit Union are proud of the values and ethos of Credit Unions where we treat our customers as members.
Michael Killeen, Chairman of the CX Company, speaking at today’s award ceremony said, “The fact that credit unions have topped the poll again this year comes as no surprise to us in the CX Company. Year on year, we have seen the credit union tick all the emotional drivers which are so important for customers. Not only do they meet their members’ expectations, they continue to exceed them. The achievement of seven in a row is unparalleled anywhere in the world where Customer Experience is measured and it will be some time before this record is broken. ”